Lucie K. Ozanne is Associate Professor of Marketing at the College of Business and Law at the University of Canterbury, Christchurch, New Zealand. She conducts research in the area of transformative consumer research. Her recent research has focused on community resilience and collaborative consumption. Her research has been published by elite journals in her field and has been used by business to promote products, consumer groups promoting alternative currencies, communities to enhance their community resilience, public policy makers in New Zealand and the UK to enhance their disaster preparedness, and scholars inside and outside her discipline. Her work has also been recently featured in The Guardian.